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Briefing
briefing is an important step that typically occurs at the beginning of the process. It involves creating a comprehensive document or conducting a meeting to align the marketing team, set objectives, define the target audience, outline the strategy, and assign roles and responsibilities. The briefing serves as a guide throughout the entire marketing process, ensuring everyone is on the same page and working towards the common goal.
Research
This step involves gathering information and conducting market research to understand the target audience, competition, industry trends, and consumer insights. It helps in identifying opportunities, challenges, and potential strategies for the marketing campaign.
Strategy
In this step, the marketing team develops a clear strategy that outlines the target audience, media channels to be used, and message planning. It involves defining the target audience demographics, psychographics, and behaviors, selecting the most effective marketing channels, and developing key messages that resonate with the audience.
Creative Solution
This step focuses on creating compelling and engaging marketing materials, such as advertisements, visuals, copywriting, and branding elements. The creative solution aims to communicate the key messages effectively and capture the attention and interest of the target audience.
KPI & OKR
Key Performance Indicators (KPIs) and Objectives and Key Results (OKRs) are established to measure the success of the marketing campaign. KPIs are metrics used to evaluate specific goals, such as conversion rates, website traffic, or social media engagement. OKRs are broader objectives that define what the marketing campaign aims to achieve and how success will be measured.
Execution
This phase involves implementing the marketing campaign across the selected media channels. It includes activities such as launching advertisements, running social media campaigns, optimizing website content, and executing other marketing tactics outlined in the strategy.
Evaluation
The marketing campaign's performance is evaluated based on the established KPIs and OKRs. Data and analytics are analyzed to assess the effectiveness of the campaign in achieving its goals. This evaluation helps identify areas of success and areas that need improvement, providing insights for future marketing efforts.
